In today’s rough economy, retaining clients – especially in family law cases – should be a top priority for any law firm. Many attorneys have decided to compete on price at the expense of quality service due the lack of financial resources for individuals looking for legal services. While price is still a deciding factor for many clients, it is not the only one and good old-fashion client care still factors into a decision on which law firm to choose.
Once a new client does sign with your law firm – for whatever reason – cultivating that relationship from the beginning can lead to benefits in the future. The San Diego divorce attorneys at the Edmunds Law Firm understand the importance of client retention in this tough economic climate and have compiled a list of suggestions to keeping your clients around for years to come:
Clearly Communicate What the Client Will Receive. Within two days of taking the case, send the client a detailed breakdown of the services they will receive.
Send a Thank You Card. Take the time to hand write a thank you card or letter to the new client and be sure to sign it yourself. If possible, try to send it the same day that you sign the contract.
Get Started… Quickly. Once the client signs up for your legal services, start working on it within the first 48 hours as it will show the new customer your commitment to their case.
Find Out What They Think. Upon completion of the case, send a client satisfaction survey to obtain valuable feedback and provide your firm with another valuable touch point with the customer. It will show them that you are concerned with what they think.
While there are signs the economy is improving, times are still tough and retaining clients is more important than ever. By showing your clients that you are truly concerned about their case and well-being can lead to a long term relationship and repeat business – and potentially referrals – in the years to come. If you would like more information from our San Diego divorce lawyers, please visit our blog page for valuable tips and insight.